Did you know that making additional income online does not require extraordinary skills? There is always someone who knows less than you who could benefit from your knowledge and experience. Stop telling yourself that you have nothing of value to offer to make additional income. That is why I want to share some tips on How to use your Job to start a Business.
Do you sometimes feel as if you don’t love your job?
You are not alone my dear friend! You are not even as rare as one in a million. It feels as close as one in 20.
When I listen closely though, I hear a general theme. Most persons seem to despise the factors affecting job performance and not the actual work they do.
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7 Common Reasons People ‘Hate’ Their Jobs
- Long commute time
- Lack of proper Supervision and motivation from Management
- Time away from small children
- Limited scope of upward mobility
- Low income
- Inadequate staffing
- Lack of proper equipment
With this in mind, the reality is that far less people hate the actual work they do.
What if you could remove all the barriers mentioned above and learn how to use your job skills to start a business?
Have you heard about Freelancing?
Freelancing is (in simple terms) using your skills to provide services to anyone who needs it in exchange for a predetermined fee.
Freelancing was once frowned upon as a means of ‘hustling’ for high school and college dropouts who wanted to escape the responsibility of traditional employment. Oh how times have changed!
Many freelancers now earn close to and sometimes well above traditional jobs in a similar category. Here’s a little secret. Many freelancers started out using the skills from the very Job they thought they hated and have transformed it into consistent income.
The exciting part is this. You do not have to quit your job to start offering freelance services. I am all for using your job to fund your dream.
7 Benefits of Starting a Business using your Job skills
- You set your own work hours, essentially you become your own Boss
- You can use the Job skills you love and absolutely ditch the frustrating parts of your current job
- You set your rates
- You choose who you want to work for
- You commute on your own terms
- Your work location is flexible
- You can offer your skills globally
What skills should I use to use to start a business?
Deciding which skills to use to start a business can be tough. There are so many things that you do on a daily basis that comes naturally that you may not think others would pay you to do. Here are a few tips to get you started.
1. Start with something you do with great efficiency and comes naturally. Ask yourself:
What aspect of my job seems easy to me? What is that one thing that my colleagues find difficult that I complete in a few simple steps?
2. Get feedback directly or indirectly from colleagues or supervisors. I understand that you may not want to ask people directly so get creative. Make note of the areas that you always get praised for during your performance evaluations. If your supervisors appreciate an aspect of your work, it is a great place to start.
3. What areas of your job do clients have the greatest difficulty with?
This is sometimes overlooked but can be a winning idea in business. If your customers have an area of frustration, solve it and you can find people to pay you for it. Every business is built on finding a problem and creating a solution.
Your job already gives you access to people with problems so use it as a base for your research.
4. What aspects of your job are in high demand or will be in the future? Look around the answer is right there. You go to work everyday so you have an idea of the tasks that are most often required of you. Make a list and get ready to start zooming in on what you can offer.
I understand that deciding what to offer is not always straightforward. Nonetheless if you evaluate what seems natural for you to do, what colleagues praise you for, what customers find most challenging and what services are in demand, you will find a winner.
In the center you may have more than 2 skills that meet the criteria. You can narrow them down further by starting with the one that is in highest demand but has the lowest startup cost.
Be confident! You have already determined that you are good at the items listed in the center so it’s up to you to get started.
How to Find Your First Customer
The first principle of using your job skills to start a business is that you do not snatch customers from your employer. Oh no you don’t! That means you do not advertise your new business to the clients you serve at your workplace.
Most likely it is your intention to maintain your integrity and keep your job to you can fund your business. This means you have to get creative and advertise in a area that your company does not operate. That is where online marketing comes in.
There are several avenues through which you can market your business online. This is great because all social media platforms are free and you can use this as your first means of finding clients.
Claim your business name on all major social media platforms even if you do not yet know how to use them properly. This is your first step in taking advantage of free marketing.
There are several sites that allow you to post your skills or apply for jobs based on your skills. Explore them and progress with the one that is most profitable and offers a reasonable pay for your work.
Start a Blog
Having a blog is a great way to keep your perspective clients updated on the services you offer and allow them to interact with your content. It gives you a central area to show your work and get feedback from clients.
You can get your blog up and running in just a few minutes. Purchase a domain and hosting at $3.95 per month and you are live online and ready to produce great content.
Without doubt the fastest way to get clients to your business website is through Pinterest.
Word of Mouth
Never underestimate the power of direct referral. If you do great work it’s likely that your clients will recommend others to you who need similar services. People trust reviews so always aim to do your best even when offering a free sample of your product or services.
8 Key Elements to consider when exploring How to Use Your Job to Start a Business
- Who is your competition?
In order to have a chance at being successful you need to take time and research the businesses similar to the one you plan to start. What are their areas of weakness? How can you offer better quality service? Can you offer a similar service in a shorter time?
Remember, if you want to keep your current job and maintain your integrity, your employer should not be your competition. I can’t emphasize this enough.
- Where will you offer your services?
As discussed above, starting an online business is usually the least expensive route to embark on. Apart from that, a major advantage is the opportunity to reach a wide cross section of customers. With the help of Facebook’s detailed ability to target, you can offer your services to an untapped market online.
- How can you add value?
Using your job skills to start a business means that your business idea isn’t likely to be original. Others have done the same or very similar things before. It therefore means that you have to stand out.
There are several areas in which you can stand out namely excellent customer service, superior quality product, shorter delivery time, after sale service or allow custom orders (if most competitors don’t) just to name a few.
- Are there Affiliate offers you can partner with?
You are excited about starting a business, you have an awesome idea but no product and you feel stuck. Sounds familiar?
Affiliate Marketing allows you find products and services that are compatible with your idea that you can sell to client even before you have your own product/service. You are paid a percentage of the sale as commission from the product/service owner.
Marketing others’ products will give you an introduction to the world of starting your own business. It will introduce you to the work ethics and commitment involved in generating your own income.
- What is the minimum startup cost?
The less cash you have to invest in a business, the more personal time you will need to invest. If your challenge is cash flow utilize all the avenues for free learning and feedback from prospects to guide your startup.
However, there will come a time when spending will be imperative to get your business off the ground. Again research to see which of the available options is most effective and affordable. Keep your expenses as low as possible without compromising quality.
The beauty of all this though is that starting a business online is less expensive than starting a traditional brick and mortar business.
- What is your Business Plan?
Every business needs to have a business plan. There is no exemption if you are just one person starting a freelancing business. Susan Ward has a simple one page business plan that you can use as a guide.
- How much time should you invest in your new business?
There are many factors that will impact your ability to invest as much time as you’d like on your business. In order to get my freelance business going I had to get creative. If you are committed, even on a busy day you can find 3 hours daily to dedicate to building your business.
- Who is your ideal client?
I know you are excited to get started but wait a moment. Here’s the thing, your business isn’t for everyone. I am yet to meet a single product or service that is ideal for everyone.
Spend some quality time identifying who will benefit most from what you have to offer that will pay your asking price. This is often referred to as your customer avatar. If you don’t know who you are marketing to, you will waste a lot of time and money with little or no results.
Here are a few questions to help you identify your ideal customer.
- How old are they?
- What is their gender?
- Where do they live?
- Are they single or married?
- What problems do they have?
- To what extent can you solve their problem?
- What do they do for a living?
- What is their educational level?
- Where do they hang out on social media?
- What are some of the things they value?
You can do this! You are qualified to use your job skills to start a profitable business you love. Next time you feel as if you don’t like your job or hear others say the same remember that you can make a difference.
Start with what you have. Be willing to start small. Stop leaving money on the table. Use what you have to get what you want.
I am looking forward to reading your thoughts on this post. Leave a comment below and share with a friend on your favorite social media platform.