As with many things, creating a blog can be as simple or complex as you make it. Let me show you 6 Simple Steps to start your business blog.
Have you been procrastinating about starting a blog for your business? It’s time to check that off the list!
(This post contains affiliate links).
Choose your Niche
If you already have a business, this step is easy. This means you are already clear on your niche and have a business name. All that’s left is to see if it available.
On the other hand, if you are just starting out, you may want to take your time in choosing a niche as this will form the basis upon which your business is built.
To make this process simple be guided by the following 3 questions:
1. What do you like to do?
Grab a sheet of paper and jot down all the things that come naturally to you. You may also want to extend this to include those things that friends and co-workers are always asking your advice on.
2. What products and services are in demand?
Look more closely at the skills identified and check around to see if they are in demand.
3. What products and services are people willing to pay for?
Finally, how much are people spending to acquire the the benefit of the skills and/or products that you can offer?
Once you are satisfied with your response to these questions, its time to decide on your Niche and choose your domain name.
Purchase Domain Name and Hosting
In the interest of keeping this all super simple we can head over to Siteground to make both purchases.
Purchasing a domain name and hosting package is like moving into a new home. Like any good homeowner you want to ensure that you are at the correct address, you get the best deal and your home is built on a firm foundation.
Similarly, when building your business blog it gives you great peace of mind to know that you are giving your business nothing but the best. That is why I choose Siteground.
They offer 3 cost efficient hosting plans from which to choose. In the spirit of keeping expenses low I’d recommend the $3.95 package to start. The also boast 99.99% up-time as well as excellent customer service.
Next, input your chosen domain name and select “Proceed”. You will be required to complete a form with your billing and payment information.
When purchasing your domain name ensure that you leave the domain privacy checked to keep your personal information safe.
This is where you think the process is going to get a little techie, right?
Attaching wordpress is done in less than 5 clicks!
After checking out you would have received a welcome email. Log into your new Siteground account and click the ‘My Accounts’ tab. then ‘Go to cPanel’.
Click ‘Go to cPanel’ and scroll down to ‘WordPress installer.’
Proceed to complete the details on the next page and click ‘Install.’ That part of the process takes about 2 minutes depending on your internet speed. You are ready to start sharing your business with the world.
Create your first Blog Post
This is when it all starts to seem real. There is no need to wait to get things all fancy. I say, start immediately and get in the habit of posting. Login using the information emailed to you from wordpress and you will be in your site’s Dashboard. Proceed to click ‘Post’ then ‘Add new.’
A great way to introduce your business to the world is to highlight the benefits or features of your products and services. By doing this, your potential clients will get to know who you are and what you are about even if you only have one blog post.
Set up your Email Marketing System
Every small business that succeeds online has an effective email marketing system in place. The more connected you are with your prospects, the more inclined they will be to purchase your products and services.
The money is in the list for sure!
Taking the time to build an email list is worth it.
Get started now and thank me later.
I recommend ConvertKit unreservedly.
It is the most cost efficient system that offers an excellent delivery rate, is easy to use and loaded with key marketing features that you will love! I know you will absolutely love the email segmentation feature!
Have you ever received promotional emails for a product or service you have already purchased? The first thing that comes to mind is that the “person in charge” either doesn’t know what they are doing or does not care.
Protect your prospects and customers by providing emails that are specifically targeted to meet their needs. The powerful list segmentation feature offered by Convertkit allows you to do just that.
Set up your Payment System
Business is about providing value to your customers in exchange for a fee. Unless you have products and/or services in place with a system to collect payment, what you have is a hobby, not a business.
There are a variety of options to choose from but the easiest to set up is Paypal. You may also explore Stripe and Samcart. In just a few clicks you can transform your blog from an awesome information center to a ‘cash register.’
Starting a business blog can be a very rewarding experience. Always aim to give your prospects such a wonderful experience that they will become excited to receive updates.
Give your business an opportunity to shine.
Start your Business blog today!
Do you want to start a blog but need help getting it done?