I can’t forget that fateful day October 13, 2014 when I drove 1 and a half hours to attend a 2-day workshop to learn how to create WordPress websites/make money online.
I got my Mom on board and together with my 1 year old son we were ready to make our mark online. When it all ended I was hyped. In fact, I made my first sale on Fiverr on Day 2!
I was on cloud 9!
I was taught the basics of building a WordPress blog and bought a domain name. I wrote 10 blog posts in 4 days but quickly realized I was clueless about how to get people to my blog, how to utilize the Amazon affiliate program effectively and how to get customers to buy.
So there I was absolutely clueless as to how to make money blogging. I quickly learnt that having a blog does not mean having a business. I was very frustrated and gave up after 3 months.
If you are a new blogger searching for answers I’m sure you’ve read somewhere that you should start a blog around your passion, join a few affiliate programs and you will make money.
If that’s the only criteria you are being told about, (like I was) you are on the road to failure.
It’s so heartbreaking to see so many talented Newbies full of passion being lead down the wrong path when it comes to blogging. I learnt my lessons through the rough hand of experience but was able to make a comeback after getting a Mentor.
As a newbie, be open to learn as much as you can from the most successful bloggers.
So here are the 3 Big Secrets that successful Bloggers aren’t telling you.
Identify a PROBLEM
Every successful business owner knows how to identify the pain points of their potential customers or hire people to do it for them. That’s the first step in the right direction. This requires that you become an excellent listener.
Imagine writing a whole series of blog posts about a subject no one is interested in because you are passionate about it! How will you possibly make any money?
On your quest to identify the problems of your target audience you have to find them at the places that they hangout. You don’t go to the bar to meet a Pastor right? Likewise, you have to reach out and be in the company of your prospects so that they can become comfortable talking to you.
As a blogger this requires that you become a part of various social media, namely Facebook groups and Forums. This will give you a front row seat to hear the challenges your prospects face.
Where do your prospects hangout online?
Find a Solution to the Problem
This is a very critical part of the process and frankly the most time-consuming….but absolutely worth it.
Yes! This is how businesses make money. They offer solutions. Think about every purchase you make. We all buy solutions everyday without thinking about it.
That’s what makes a business/blog successful. The more valuable the solution is perceived to be, the more customers you will have.
If you do not like doing research, pay someone to get it done for you. There is no point in trying to move forward without this phase being done. You have to be bold and ask questions in groups and forums where your prospects hang out. Don’t be afraid. The responses you receive are invaluable.
Despite how unflattering this step seems be patient. A product or service which is not in demand means you have no basis on which to build a business.
Seriously, how many times have you responded to questions in Facebook groups about challenges you face trying to work from home? Think most of those questions are being asked just for asking sake? Think again!
You may have to supplement tour survey with reading a few books, taking a course or learning a new skill but don’t be discouraged. Master this phase and you’ve got a winner!
Create, Market and Sell
Now that you know the problem of your prospects and have a solution, welcome to the phase everyone is excited about.
That’s coming for sure but not so fast.
There are many methods of delivering your digital product/solution. Your task is to find out from your audience which method is most readily accessible to them.
This mode of delivery also has to be in alignment with what is most cost efficient to you as a new business owner. Unless you have a few shareholders (broad smile) you most likely have a tight budget so be smart.
Learning how to sell is an art in and of itself that must be learnt if you plan to be a full-time blogger eventually.
If you have no sales skills, learn some! Read a book, take a course and learn the art of selling. Having come this far in the process you’d be doing yourself a favor anyway.
Learning how to sell will allow you to present your product or service in an irresistible manner and surely the sales will come in.
Think about it. You already know where your prospects hang out, you know their problems so it’s game time.
So what about the things I am passionate about? Be passionate about any topic and pursue it if you are blogging for fun. However if you plan to make the coins, invest some time in getting started in niche that is profitable and get the basics right.
Want to make money blogging like the top earners?
Get started in 3 simple steps.
- Identify a problem
- Find a compelling solution
- Create, Market and Sell the solution
Ps. You may not get it right the first time but do not be afraid to start over.